Nếu một sản phẩm tốt hoặc nó đáp ứng được nhu cầu của mọi người, mọi người sẽ mua nó nên quảng cáo là không cần thiết. Bạn có đồng ý với quan điểm này không? Nếu gặp phải đề bài này trong IELTS Writing task 2, bạn sẽ viết như thế nào nhỉ? Cùng The SOL Education tìm hiểu một bài viết mẫu để tham khảo nhé.
If a product is good or it meets people's needs, people will buy it so advertising is unnecessary. To what extent do you agree or disagree?
Many argue that if merchandise is of respectable quality or satisfies consumers’ demands, advertising is no longer essential. In my opinion, I totally disagree with this viewpoint since it also contributes to acquiring additional customers, improving the competition level and informing the society about the company’s social operations.
The first reason for my belief is that advertising helps companies attain a larger market share. Adverts assist to promote the image of products or services to raise awareness among consumers. Indeed, the superior quality of a product does not necessarily lead to a wide awareness among consumers in the entire market. For instance, a bakery that sells delicious banh mi’s may mostly be famous among local customers, yet with the help of social network advertising, it could attract gourmets from all around the city.
Another justification for my disagreement is that advertising contributes considerably to market competition. This is because most people tend to constantly seek out better alternatives to consume. For this reason, extensive advertisements can inform buyers of the company’s products and entice them to switch between brands.
A further explanation for my opposition is that advertising is also used to propagate the social activities of companies. Consumers, as a way to support society, are encouraged to purchase products from firms that are considered socially responsible. Vinmart, as an example, after the advertising campaign that announced it was providing red meals for the poor during the COVID 19, witnessed a surge in customer traffic in the following months.
In conclusion, it is widely believed that advertising is not necessary if the quality of a product is sufficient. I strongly oppose this notion because advertising serves significant objectives which are increasing market share, assisting in competition with other brands, and increasing sales by notifying the public about the company’s social campaigns. I would like to recommend firms to always include advertisement activities in their commercial endeavors, even if their products are of superior quality.
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